How marketing and bids work better together
Marketing and bid management are often viewed as separate disciplines, but the most successful organisations treat them as complementary parts of the same growth strategy. Find out how.
The art of bid writing
Discover how understanding the client, solving their challenges, using evidence, and creating a clear narrative can turn a compliant response into a compelling bid.
The importance of telling your brand story
Your brand story is the thread that runs through every conversation, campaign and bid submission
Making the most of events in a hybrid environment
The challenge is not whether to attend events, but how to get value from them.
Our top tips for winning work with marketing, business development and bids
This guide brings all of our 2025 tips together in one place.
Preparing for 2026: why now is the right time to review your marketing and bid strategy
Taking time to review the successes and challenges, provides a foundation for the future growth.
Building better business and communities through social value
Social value has become strategic for businesses, shaping reputation and influencing procurement outcomes.
The importance of structure and consistency in marketing
45% of SMEs do not have a clear marketing plan in place
Making the most of early market engagement in the bid process
Many clients are increasingly turning to early market engagement sessions as a way of shaping
The role an accountant plays in growing your business
In this article, Alistair Hayward-Wright, Managing Director from the leading accountancy and advisory firm, Hayward
Why great content should never be a one-hit wonder
Creating great content takes effort so it shouldn't be for one purpose.
Are you really answering the question in a bid?
When it comes to winning bids, this is one of the most common pitfalls.
What does the LinkedIn 2025 algorithm update mean for owner-managed businesses?
If you're treating LinkedIn like a digital noticeboard for company updates, you're missing a trick.
Navigating your funding options to support business growth
Access to the right funding is can be the difference between standing still and scaling.
Practical marketing planning tips for owner-managed businesses
If you're treating LinkedIn like a digital noticeboard for company updates, you're missing a trick.
Playing the long game in business development
Business development takes time, focus and consistency. It's not a quick fix.
Behind winning bids – managing key stakeholders and subject matter experts
One of the most critical parts of a successful bid is the coordination of key
Why PR deserves a place in your marketing strategy
Some view PR as something that for the bigger players - they're wrong.
Why client testimonials and case studies are powerful work-winning tools
Client testimonials and case studies aren’t just a ‘nice to have’, they’re essential tools to
Why outsourcing your marketing could be the smartest decision for your business growth
Outsourcing marketing can bring in specialist expertise, new ideas and strategic guidance.
A quick guide to market engagement sessions
Early market engagement provides an excellent opportunity to understand client strategies and gain insight into
The importance of deconstructing a bid or tender
The key to navigating a tender process begins and ends with the right planning.
How businesses can prepare for a new era of public procurement
What the changes to the Procurement Act 2023 mean for businesses.
Business development isn’t just for business development teams
‘Business is all about relationships…how well you build them determines how well they build your
How to do great business development when you don’t have the time to spare
What the changes to the Procurement Act 2023 mean for businesses.
Tracking your referrals and introducers
Do you know who refers work to you? Do you know who refers work to
How to create compelling case studies
Case studies are one of the most powerful tools in marketing and often a key
Understanding client strategies in a bid and tender process
Understanding client strategies is key to developing a winning bid.
How to create your bid / no bid process
The process to manage a successful bid submission can be complex and daunting.