How marketing and bids work better together
Marketing and bid management are often viewed as separate disciplines, but the most successful organisations treat them as complementary parts of the same growth strategy. Find out how.
The art of bid writing
Discover how understanding the client, solving their challenges, using evidence, and creating a clear narrative can turn a compliant response into a compelling bid.
Penshurst Construction
Supporting a specialist social housing construction business to win new work through full bid management services and improving their approach to marketing.
The importance of telling your brand story
Your brand story is the thread that runs through every conversation, campaign and bid submission
Our top tips for winning work with marketing, business development and bids
This guide brings all of our 2025 tips together in one place.
Preparing for 2026: why now is the right time to review your marketing and bid strategy
Taking time to review the successes and challenges, provides a foundation for the future growth.
Building better business and communities through social value
Social value has become strategic for businesses, shaping reputation and influencing procurement outcomes.
Making the most of early market engagement in the bid process
Many clients are increasingly turning to early market engagement sessions as a way of shaping
Are you really answering the question in a bid?
When it comes to winning bids, this is one of the most common pitfalls.
Playing the long game in business development
Business development takes time, focus and consistency. It's not a quick fix.
Behind winning bids – managing key stakeholders and subject matter experts
One of the most critical parts of a successful bid is the coordination of key
Why client testimonials and case studies are powerful work-winning tools
Client testimonials and case studies aren’t just a ‘nice to have’, they’re essential tools to
A quick guide to market engagement sessions
Early market engagement provides an excellent opportunity to understand client strategies and gain insight into
The importance of deconstructing a bid or tender
The key to navigating a tender process begins and ends with the right planning.
How businesses can prepare for a new era of public procurement
What the changes to the Procurement Act 2023 mean for businesses.
Business development isn’t just for business development teams
‘Business is all about relationships…how well you build them determines how well they build your
How to do great business development when you don’t have the time to spare
What the changes to the Procurement Act 2023 mean for businesses.
Tracking your referrals and introducers
Do you know who refers work to you? Do you know who refers work to
Understanding client strategies in a bid and tender process
Understanding client strategies is key to developing a winning bid.
How to create your bid / no bid process
The process to manage a successful bid submission can be complex and daunting.