CASE STUDIES

Sector: Healthcare and tech
Location: UK-wide

About ilarna

Ilarna is an innovative digital platform transforming personalised home care across the UK. Their centralised platform connects care seekers and ilarna Personal Assistants directly, making it easier to coordinate and deliver high-quality, consistent care at home, improving patient outcomes and creating better working conditions for care professionals.

What ilarna needed

ilarna is a rapidly growing healthcare provider that is disrupting the way home care services are delivered. They were looking for a partner to help them set out a strategic marketing plan that aligned with their business plan and the opportunities in the wider healthcare market. They also needed some support with internal processes and marketing project management to ensure they deliver what is needed most efficiently.

How we’ve supported ilarna

• Setting their marketing plan: We started the process with a series of in-person workshops with ilarna’s senior team to capture a thorough understanding of their goals, ambitions, and capture any ideas they had for how they should approach marketing and communications planning. Taking this insight, we then ran some market research, and finally produced a comprehensive set of recommendations, including:
  • Marketing messages for all key target audiences
  • Content planning recommendations
  • A detailed set of processes for all marketing activities
• Ongoing PR support: In addition to marketing planning, we have also supported the business with ongoing PR support for key corporate announcements, including new appointments and partnerships.

“ilarna is a rapidly growing digital healthcare platform and technology-enabled workforce solution for care professionals. As part of our expansion plans, we sought an external communications partner to help shape our strategy and messaging.

We appointed Stephen Alexander to review our comms planning and brand messaging approach, and their work has been exceptional. They analysed our past activities, conducted workshops with our senior team, and provided strategic and practical recommendations that will significantly and positively impact our business and growth plans.”

Alex Moran, Chief Executive Officer

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